Hi, I’m Shawheen :)

Your friendly neighborhood global brand manager. California-raised. Artist Roots. Graphic Design Professional. Seasoned Creative Director. Brand Strategy Magician. Hero of culture and certified delightful co-worker.

I’m a strategic and collaborative creative brand strategist on a mission to help companies and brands standardize their assets for implementation and ease of use. I create systems for digital asset ecosystem maintenance. Offering 9+ years of experience building and executing on purposeful B2C, B2B, and non-profit brand identity systems. Leverages background in art direction and brand identity design to implement business tools and establish systems for touchpoint development. A strong loyalty for all stakeholders to be heard and valued. A believer in DEI and strong advocate for representation in the workplace.

EXPERIENCE

Brand Manager, Makers.to
A global production company specializing in Advertising, Entertainment, Fabrication, Innovation, and Experiences.

Brand Manager | 02/2022 – 05/2023 | Remote

On the Business Growth team, provides strategic marketing and communications guidance to leadership team ensuring every project and partnership is build on a foundation of trust.

Content creation and management. Project case study development and execution of copywriting for website and social media output.

Established protocol and systems for new brand strategy and scorecard for all marketing and comms efforts weekly and provided monthly analytics to leadership

Oversaw the programming for internal Culture Committee and provided insight and guidance during the development of Diversity Equity and Inclusion Committee

Butchershop® Global
A growth and transformation creative agency specializing in brand identity and digital brand experiences.

Brand Asset Manager | 2019-2021 | Remote
Brand Asset Manager, Digital Brand Guide Development, Interdepartmental Collaboration, Brand Design Transition, Client Liaison, Project Management, Brand Guide Platform Onboarding, Client Training, Frontify Expert, Figma, Adobe XD, Brand Folder, BrandPad, ZeroHeight.

Senior Brand Designer | 2014–2019 | San Francisco, CA
Brand Strategy, Architectural Project Naming, Print and Digital Design, Art Direction, Brand Identity, Logo Design, Brand Systems Architecture, Web Design, Interior Design, Adobe Creative Suite, Graphic Illustration, Client relations, Project Management. Graphic Design, Visual Communication, Marketing Collateral, Promotional Materials, Creativity, Campaign Design, Advertising, Brand Recognition, Collaboration.

Clients: Facebook, Nike, Okta, Databricks, Instabase, LMC a Lennar Company, AppDynamics, Martin Selig Real Estate, Gensler, Spear Street Capital

Internship Program Manager | 2015-2021 | San Francisco, CA + Remote
Global internship program development and implementation. Averaging at 200 applicants per season, this included Applicant management, Onboarding, Training, Creative industry, Interviewing, Hiring, Team management, Team growth plans, 90-day structure, Graduation, Long-term mentorships, Creative networking, Creative mentorship, Team building, Training, Talent development, Hiring process, Mentoring program, Talent acquisition, Internship onboarding.

see butchershop for more info

Bōk Modern™
Architecture + Interior Studio specializing in environmentally safe laser engraved panel systems and railing structures

Lead Designer | 2013–2014 | San Francisco, CA
Lead graphic artist and experiential designer for Architecture and Interior Studio specializing in environmentally safe laser engraved panel systems and railing structures. Website redesign, brand strategy and development, digital implementation, design consultancy with architects

see www.bokmodern.com for more info

Muse Brands™
A global creative agency and sister company to Pereira Odell.

Jr. Designer | 2014 May–November | San Francisco, CA
Graphic design, World Cup billboards, Brazil, Cheesecake Factory, Beach Park Resort, Spoleto Dining, International book covers, Visual communication, Marketing collateral, Branding, Promotional materials, Creativity, Campaign design, Photo asset resourcing, Print and digital ads

Levi Strauss & Co. ®
Global clothing and lifestyle brand.

Brand Presentation Manager | 2010–2013 | San Francisco, California
Design, Production, In-store display art, Flagship Union Square location, Jeans, Mens & Womens styling, Clientele preservation, Signage, Environmental display, Product merchandising, Retail, Visual Merchandising, Store Design, Retail Space, Branding, Store Presentation, Customer Experience, Retail Marketing, Store Layout, Merchandising Strategy, Creative Display, Retail Trends, Brand Presentation, Fashion Retail, Store Branding, Global Clientele, Retail Sales

Slanted Light Design
San Francisco Creative Agency

Design Contractor | 2014 | San Francisco, California
Creative ideation, concepting, Nike Football campaign, Presentation Design

Shooting Gallery + White Walls Gallery®
World renowned San Francisco Art gallery and cultural hot spot!

Presentation Associate | 2009 | San Francisco, California
Web maintenance, Blog maintenance, Press releases, Display composition, High-priced art, Art securing, Indoor environmental lighting, Fine art archiving, Content Management, Website Management, Blog Management, Content Creation, Display Design, Lighting Design, Environmental Wayfinding, Art Archiving, Archival Preservation, Art Cataloging

BLAUS®
Winners of LiveNations White Wonderland Contest 2014

Creative Director | 2014–2018 | San Francisco, California
Musician brand identity design / web design / album artwork / event and studio photography / stage direction & displays / costume styling / press releases / event coordination / creative direction

EXHIBITIONS

Crocker Art Museum
2008 | Sacramento

Roseville civic center
2008 | Sacramento

20th Street Gallery
2007 | Sacramento

Barton Gallery
2007 | Sacramento